Björg is part of the third generation family behind Elding. As the daughter of Rannveig and granddaughter of Grétar, the founders of Elding, Björg has a deep rooted connection to the company and its mission. She has been involved in the business since she was a child, giving her a comprehensive understanding of every aspect of its operations.
Currently, Björg serves as Elding’s Experience and Purchasing Manager, a role that places her at the heart of both how the company looks and how it feels. She is responsible for crafting and maintaining the visual and experiential identity of Elding. If you’ve been to the harbour and noticed the signage, uniforms, shop displays, branded materials, you’ve seen her work in action. Björg ensures that every visual detail reflects Elding’s values and enhances the guest experience.
In her role as Purchasing Manager, Björg is also in charge of sourcing and managing all the materials, merchandise, and equipment used across Elding’s operations, from souvenirs to the uniforms worn by the crew. Her longstanding commitment, eye for detail, and family legacy make her a vital part of Elding’s continued success.
Björg is Icelandic and speaks fluent Icelandic and English.
